Etérea was born in 2012 due to a creative call, where fashion and design serve as a means to explore the feminine archetype in its multiple expressions. In addition, Etérea is looking to express a lifestyle and perspective of life that can complement new socially responsible paradigms.
I am passionate about dress as a means of expression and how it can represent a woman’s strength and subtleness. I deeply enjoy looking at our customers feel completely empowered, communicating through form, their true beauty.
The brand name was inspired by the Argentine poet Oliveiro Girondo, who in his poem "Espantapájaros" makes ode to an ethereal woman, a woman who has the ability to do her daily chores flying.